Curious idea the one promoted by the rural development group Sierra de Aracena and Picos de Aroche, related to the reactivation of the business in the area. According to the interesting project named “Creating employment-reinventing business”, the Group wants the traditional business to reinvent themselves, in order to adapt to new technologies and take advantage of the many opportunities they offer. Of course the project is for entrepreneurs too.

The course focuses its attention on the business owner’s training, the development of the existing business and the search of new niche markets. To go deep into these topics, the group uses two instruments: the first one is the personal and entrepreneurial motivation, also known as coaching, which aim is to underline strengths and weaknesses in each project member by using a DAFO analysis. The second one is the analysis of the named “success story”.

Masaltos.com was invited as an example of this success story and we are very proud of our participation to this project, the 3rd of June. In our case, we decided to talk mainly about low-cost marketing and the expansive business plan, shifting to our presence in the social networks, the viral use of video platforms and the difficulty of attracting customers; also we dedicate some attention to the offline world to underline that even if we do not consider it, we make online actions.

Once we explained Masaltos.com business model, an interesting debate was launched and many ideas about the actions the different business in the area could put into practice came out, including some advices to identify their objective public. As we have already said, it was an enormous pleasure for us to participate in such an interesting project: so we want to thank the Group, ConceMacías and JuanjoManzano to invite us.