tecnologías para que puedan utilizar todo el potencial que estas ofrecen. Obviamente, el proyecto también es válido para emprendedores.
nichos de mercado.
Curious idea the one promoted by the rural development group Sierra de Aracena and Picos de Aroche, related to the reactivation of the business in the area. According to the interesting project named “Creating employment-reinventing business”, the Group wants the traditional business to reinvent themselves, in order to adapt to new technologies and take advantage of the many opportunities they offer. Of course the project is for entrepreneurs too.
The course focuses its attention on the business owner’s training, the development of the existing business and the search of new niche markets. To go deep into these topics, the group uses two instruments: the first one is the personal and entrepreneurial motivation, also known as coaching, which aim is to underline strengths and weaknesses in each project member by using a DAFO analysis. The second one is the analysis of the named “success story”.
hasta los costosos planes de negocios, desgranando el funcionamiento de las redes sociales, el uso viral de las plataformas de vídeo y la complejidad de la
captación de clientes, sin olvidar el mundo offline, el cual solemos dejar de lado sin darnos cuenta cuando realizamos acciones online.
Masaltos.com was invited as an example of this success story and we are very proud of our participation to this project, the 3rd of June. In our case, we decided to talk mainly about low-cost marketing and the expansive business plan, shifting to our presence in the social networks, the viral use of video platforms and the difficulty of attracting customers; also we dedicate some attention to the offline world to underline that even if we do not consider it, we make online actions.
acciones que podían realizar los diferentes negocios de la zona y como podían identificar a su público objetivo.
Once we explained Masaltos.com business model, an interesting debate was launched and many ideas about the actions the different business in the area could put into practice came out, including some advices to identify their objective public. As we have already said, it was an enormous pleasure for us to participate in such an interesting project: so we want to thank the Group, ConceMacías and JuanjoManzano to invite us.
You really need to see how many good ideas the assistants can suggest.
Until the next one then and thanks again for the pictures.