Lola Hermoso is the co-founder of Little by little, with a notebook and eager, she set up a business that already has more than 25 years, being one of the longest-running companies on the internet.

The quote “Face a challenge” could describe her way of seeing a work. She is one of those who will not stop until she gets it right. A big fan of traveling, she has traveled half the world and learned from every new experience. She is passionate about painting and well- talented in drawing. Lola is very kind to everyone at By the way, she is still on the team and says that she does not want to retire. Here we are going with her story in order you know her better.

What do you do at

I am good at numbers, so I have been in charge of the economic part of the business. I used to check bank movements, payments and collections. Now every transaction is being processed online, but I still have my notebook where I make notes in the traditional way.

What do you like most about your work at

My husband and I founded this business in 1993 and since then we have always had a very strong ties between all the team. This is one of our core values.

What do you think has been your best moment in this company?

Well, there have been many, but I would go with two. One was the creation of masaltos, which was something very important for all of us. The other one was its development, to see the company running and succeeding. It is like a small child, needs many hours but after gives many rewards.

What is your favorite shoe?

I remember many shoes throughout many different collections. I liked them all, although there have always been one that caught my attention; Corby A grey color. I love that youthful touch it has. I use these shoes myself.

If you could fulfill your dream of “having a coffee with someone famous”, who would you choose and why?

Without a doubt is George Clooney. He may be one of the few modern actors that keeps that masculinity of the old actors. Also, I love the way he looks even in TV commercials.

What do you like to do in your free time?

Read, travel, paint. I cannot stand still without doing anything.

Make a wish.

I have always dreamed to be taller. I think this was one of the reason to create